Guillaume Taslé d’Héliand

Founder, Director

Guillaume worked for over 10 years as a journalist for the largest newspapers in France, then for several years in the Reed Elsevier Group, the world’s leading trade show organizer, before developing his own press group. He got over the years interested in the field of Design that quickly became a passion. He decided then to use his experience and create in 2017 the first Design Fair in Lebanon and invited Hala Moubarak to board the project as co-founder.


Randa Armanazi

Strategic planning & development

Founder of ALFAC the Lebanese Cultural Festivals Association, an NGO that promotes and supports Lebanese Talents in the fields of Art, Music, Fashion and Design. Randa has over 38 years experience in developing Cultural, Artistic, Leisure and Entertainment projects and Activities that integrate in order to reposition Cities, Real Estate Developments, and Cultural Hubs in the Middle East, North Africa and Europe. 

She created the Saifi Village Art District, the Beirut Exhibition Center, SV Gallery, Artists’ Residencies and curated multiple International Art Exhibitions and Art Installations in the Beirut Central District to reposition Beirut as the Cultural Capital of the Middle East. Randa has initiated and led Marketing Strategies, Branding, Advertising, Communications & PR, and is accomplished in promoting new projects and new destinations.


Rawad Rizk


Rawad Rizk, established his design studio in Beirut (RR | architects) six years ago while he was still a student at ALBA. His work span from architecture to product design. His approach to architecture and problem solving made him a name in the industry despite his young age. His name featured on projects such as «union marks» the cocktail bar in Borj Hammoud (Beirut) , and the «neo comet» pavilion named best stand design for Horeca 2017 edition (Beirut).


Rita Ferzli


Rita is graduated as an interior architect at ALBA. Being passionate and enthusiastic for art and more specially design, she moved to Paris, where she currently resides to pursue her Master’s degree in Art Management and Marketing at EAC (Paris). Her thesis’s statement is based on Lebanese design and its growth in the last decade, as Lebanon has and always will, hold a special place in her heart.